I rode the Keyworth Connection to its destination - the town of Keyworth:
Keyworth is about a half-hour bus ride from the centre of Nottingham. It's a fairly hilly town, not as much as Kimberley but more so than Calverton and Hucknall. I wasn't there for long but I'll go again at some point and spend a greater amount of time walking around.
There's also a Budgen's store in Keyworth; the last time I saw one of these stores was when I visited family in the East of England; my aunt there said they're rare.